A Seoul esthetician’s K-beauty guide
Korean skincare, explained by a licensed esthetician in Seoul.
What Koreans actually use, what I’d skip, and how to find it wherever you live.
Based in Seoul
Licensed esthetician
Updated for 2026
Honest disclosure
Shop like a local
See all picks →Latest K-beauty picks
Skincare, sunscreen, cleansing and makeup picks for every skin type.
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- Best Korean Sunscreens for Oily, Acne-Prone Skin (2026)
- 8 Best Korean Lightweight Sunscreens for Everyday Wear (2026)
- I’m an Esthetician in Seoul. I Tested 9 Korean Toner Pads and Would Only Buy 3
- I Tested 7 Korean Niacinamide Serums at Olive Young. This Is the One I Keep Repurchasing
- Best Korean Mineral Sunscreens for Sensitive Skin (2026)
General information and personal opinion, not medical advice. Always consult a licensed doctor before any procedure. Some links are affiliate links; I may earn a small commission at no extra cost to you.